Monday, April 10, 2006

From View News Green Valley/Henderson:

Friday April 7, 2006

Thinking Big

Henderson-based Elite Media’s Stardust wrap welcomes Cellular Telecommunications & Internet Association Convention

Elite Media, an outdoor media marketing company, specializes in large-scale advertising projects like the one seen on the south side of the Stardust for the cellular convention, which wraps up today at the Las Vegas Convention Center

Wrapping it up
Henderson outdoor media company specializes in big ideas

Forget billboards and marquee signs. When it comes to outdoor media, Henderson's Elite Media follows two rules: Size does matter, and bigger is better.
Next to the company's most recent venture -- a 55,000-square-foot wrap enshrouding the south face of the Stardust -- a highway billboard looks, well, just a little on the puny side.

"We do outdoor advertising, and we specialize in wallscapes, building wraps, outdoor projection media and sky typing," said Kate McCullough, owner and chief financial officer of Elite Media. "Basically, we specialize in the big stuff."

Big indeed. The Stardust wrap, which bears an advertisement for Samsung, is made of 350 panels of perforated vinyl that fit together "like a giant jigsaw puzzle," she said. Each panel is 4.5 feet wide by 30 feet long.

The wrap also is literally the largest advertising project Elite Media has taken on since moving to the Las Vegas Valley in 2003. It was installed in anticipation of the Cellular Telecommunications & Internet Association (CTIA) convention at the Las Vegas Convention Center, which started Wednesday and ends today.

"We're told it's currently the largest advertisement in America, and it's the largest ad ever in Las Vegas," said Chad McCullough, co-owner and president of Elite Media. "It's directly related to the CTIA trade show. Samsung wanted to make a splash this year."

The wrap took about one week to install and will be taken down Saturday.
Chad said Samsung's advertising agency, Cheil Communications, designed the image on the wrap and sent it to Elite Media on a computer disc.
"When we received the disc, we printed the image onto the panels," he said. "We do sales, printing and installation of wraps, and the companies we work with provide the artwork."

He said Elite Media worked on the Samsung wrap project for about a month before beginning the installation.

"It's literally like a big sticker pieced together to make a large image," he said. "Boyd Gaming allows us to use the building as a canvas for advertising."
The McCulloughs started a similar business in Shanghai, China, in 2001, specializing in building wraps.

"We went back and forth between the U.S. and China, but the business came to the point where we would have had to move to China full-time," Kate said. "We decided to sell our part of that business and stay here."

Before starting this business, Chad's expertise was in large format printing. After selling their first business in 2001, the husband-and-wife team started Elite Media in California in 2002, then moved the business to Henderson in 2003.

Some of Elite Media's past projects have included the printed centerpiece for the city of Las Vegas centennial birthday cake, a 300-foot image of Pamela Anderson that was projected on the side of the Palms Hotel and Casino for last year's MAGIC convention and building wraps of various hotels and advertisements on the Fremont Street Experience's LED screens before and after nightly shows.

The couple said their biggest ambition is to bring more national advertising projects to the Las Vegas Valley.

"We like to do the big projects -- it's what we're known for," Kate said. "We like that a local business can make such a big impact."

Elite Media is at 145 Brightmoor Court. For more information, visit

Wednesday, April 05, 2006

Elite Media Makes International News Headlines!

Korea Times reports:

Samsung at Vegas: A model poses with a Samsung mobile phone with the firm's advertisement shown behind, on the front side of Stardust Hotel in Las Vegas, Sunday, ahead of the CTIA Wireless Show 2006 this week. Samsung said the 108-meter wide ad is the largest in the city's history.


04-03-2006 20:32

Elite Media Gets Press for Samsung Job

Larger Than Life in Las Vegas, Samsung Creates Multi-Sensory Experience at Wireless Industry's Annual Show

Company Blankets Historic Stardust With Record-Breaking Building Wrap

LAS VEGAS, April 5 /PRNewswire/ -- In a style befitting Las Vegas, Samsung
Telecommunications America (Samsung) announced its powerful presence at the annual CTIA Wireless 2006 trade show through a variety of marketing tactics guaranteed to capture the attention of the more than 35,000 exhibitors, attendees and media expected to attend the wireless industry's premiere showcase event.

On the famous Las Vegas strip, Samsung is making history with a record-
breaking 55,000 square foot wrap of the legendary Stardust Resort and Casino. The wrap -- which promotes two of Samsung's slimmest multimedia phones, the a900 and t809 -- is expected to be one of the largest outdoor advertisements in Las Vegas' history. It is the first, and one of the last wrappings for the Stardust, which is scheduled for demolition in early 2007.

As show attendees near the convention center, a 30-foot tall mock-up of
the ultra-slim a900 mobile phone will meet them, and when they leave, show-
goers will see Samsung's branding on five, four-sided 14-foot tall banners at
bus stops. With additional Samsung signage on more than 200 taxi toppers,
outdoor and airport banners, and in Starbucks(TM) locations inside the Las
Vegas Convention Center, Samsung has blanketed CTIA and Las Vegas.

Once inside the convention center, in Samsung's 7,200 square foot exhibit
space (Booth #3226), the company has created an experiential guided tour --
"The Samsung Experience" -- giving show-goers a simulated journey into the
future of wireless through three vignettes: Mobile Leadership, Mobile
Expression and Mobile Entertainment. Each vignette highlights mobile
lifestyle applications of Samsung's cutting-edge wireless devices, brought to
life via special lighting, music and visual techniques.

"The Samsung Experience is a unique way for consumers to visualize
Samsung's concepts for the future -- concepts of a truly wireless lifestyle,"
said Peter Skarzynski, senior vice-president, Samsung. "This multi-sensory
presentation is unlike anything that's been done in the wireless industry.
It's a revolutionary way to appeal to show attendees."

At the tradeshow, Samsung also has sponsored a wireless scavenger hunt and
the "Fashion in Motion" fashion show. For the scavenger hunt, attendees can
enter for a chance to win Samsung prizes such as a plasma television or
wireless phone by simply answering a few questions. With the "Fashion in
Motion" sponsorship, Samsung's latest wireless phones will be incorporated
into a live fashion show, reinforcing the company's strategy of designing
phones with style in mind. New for 2006, "Fashion in Motion" has implemented a scholarship program for design students, challenging them to produce wearable wireless technology.

About Samsung Telecommunications America
Samsung Telecommunications America, L.P., a Dallas-based subsidiary of
Samsung Electronics Co., Ltd., researches, develops and markets wireless
handsets and telecommunications products throughout North America. For more
information, see STA's website at .

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2005 parent company sales of US$56.7 billion and net income of US$7.5 billion.
Employing approximately 128,000 people in over 90 offices in 51 countries, the
company consists of five main business units: Digital Appliance Business,
Digital Media Business, LCD Business, Semiconductor Business and
Telecommunication Network Business. Recognized as one of the fastest growing
global brands, Samsung Electronics is a leading producer of digital TVs,
memory chips, mobile phones, and TFT-LCDs.
For more information, please visit