Elite Media Inc. Outdoor Advertising

2007-10-08T13:41:00.000-07:00

McCullough Is Wrapped Up in Vegas Events

-- Tradeshow Week, 10/4/2007 2:56:00 PM

When the biggest of the big-name exhibitors come to Las Vegas, they often want to proclaim their presence from the highest peaks … in this case, billboards and high-rise buildings. One company that can make it happen is five-year-old Elite Media the major player in the business of wrapping or projecting super-size images on buildings and creating giant wallscapes in Las Vegas. Elite founder and president Chad McCullough spoke with TSW Las Vegas Contributing Editor Diane Taylor about how and why super-graphics work at shows.

Question: Why do companies need such huge
ads? Answer: Some call it an "ego buy," in that the company
sees its advertising more prominently than any other in town. At other times,
the large format graphic on a building may also designate where a particular
company is headquartered.

Q: How much does it cost to wrap a
building? A. It all depends on the size of the project. The cost
can range from $10,000 to $1 million.

Q: What has been your biggest job in Las
Vegas? A: During NBA All-Star Weekend, we erected
a 55,000 square foot T-Mobile wrap on the Mandalay Bay Hotel & Casino; the
head of Miami Heat star Dwayne Wade was eight stories high.

Q: What are the actual services you
provide? A: Our clients or their advertising agencies give us the
graphics. We then provide the rest of the package including the printing of the
large version of the graphic, its installation and payment of fees to the
building.

Q: Even a 16-foot wide printing press
wouldn’t cover some of the large graphics you’re talking about, correct? A:
Yes. When we wrap directly on a building, we do it with printed mesh pieces,
like stickers, that are put in place to form the whole picture. We can also
erect huge frames for mesh graphics and those, too, are printed in sections.

Q: Doesn’t the mesh detract from the
views of the hotel guests? A: Though it doesn’t appear so from
the ground, the hotel guests can see through the mesh.

Q: Do any buildings refuse to have
advertising wraps put on them? A: Most see it as an additional
revenue stream and are eager to participate.

Q: What brought you to Las Vegas? A: I was an
advertising and marketing major in college and went into the printing business
in California, where we first worked with large graphics. My partners had
connections in Shanghai, China, so we opened a company there. I was newly
married, however, and the commute back to the U.S. was difficult, so I sold my
interest in China. My wife, Kate, and I then started our own company in Los
Angeles. With technology enabling the production of larger and larger graphics,
we found that most of our business for grand-scale advertising was coming from
Las Vegas. We moved our company headquarters to Las Vegas four years ago.

Q: Is it still a family-owned company? A:
Yes, my wife is my partner and takes care of our legal and financial matters
(and our two children). Our receptionist is my mother, Shirley McCullough. Then
we have two other employees who are just like family.

Q: How’s business? A: Business
is great. We’ve found a niche to fill in a city that loves to go big and bold.
We also do work in California and Florida. We recently completed a big job for
Samsung in Orlando. Best of all, we love what we’re doing and are having great
fun.

2007-02-19T13:28:00.000-08:00

USA Today

A weekend in the life of Dwyane Wade

Dwyane Wade of the Miami Heat was a superstar on the move in Las Vegas. The experience was unlike any other for the three-time NBA All-Star.
Unlike his first all-star appearance, which he spent mostly in the giant shadow of his Heat teammate Shaquille O'Neal, tagging along with O'Neal at some of his events in 2005, Wade was busy this time just being Wade.

"He's handling his own marketing, he's taking care of his own business," O'Neal said. "It's good to watch a young kid grow up. He's the type if you tell him one time, he does it. You just tell him the do's and don'ts about all-star and he's perfect."

As one of the biggest stars in Vegas, if not the biggest (his 250-by-225-foot image covered 27 floors of Mandalay Bay), Wade balanced time with family, including his pregnant wife, Siohvaughn, who is seven months pregnant, meeting sponsors and promoting personal endorsements as well as mandated league appearances.

"This is the most fun I've had in my four years in the league coming to All-Star Weekend," Wade said. "Vegas put on an unbelievable event. We are all just excited to be here."

2007-02-17T13:22:00.000-08:00

SPORTSbyBROOKS - NBA ALL STAR GAME LAS VEGAS BILLBOARD DWAYNE WADE

2007-02-16T13:19:00.000-08:00

NBA: Dwyane Wade has a busy All-Star break ahead
Tim Reynolds/Associated Press
Friday, February 16, 2007

J. Pat Carter/Associated Press

Dwyane Wade's All-Star "break" is going to be anything but. Wade has the NBA Skills Challenge title to defend Saturday, will start in the All-Star Game on Sunday, and has meetings all weekend with his biggest fans - Lincoln, Gatorade, T-Mobile, Topps and Staples.

Associated Press

"Good Wade says I should shoot it, but Bad Wade wants me to dunk." The Heat's superstar shooting guard stars in a new Gatorade commercial that debuts tonight.
On TV
SATURDAY

6 p.m.: All-Star Saturday - Skills Challenge, 3-Point Shootout and Slam Dunk competition, TNT

SUNDAY

6 p.m.: All-Star Game, TNT

RELATED STORIES
NBA: Foul line not kind to King James
Related Links
The Flip Side Blog
More Pro Sports
NBA: Kings choose Theus as next coach
Commentary: Theus left Aggies, NMSU in better shape
New York state of mind - Rockies looking forward to seeing Yanks
STORY TOOLS
E-mail story
Comments
iPod friendly
Printer friendly

SHARE THIS STORY [?]
MIAMI — Dwyane Wade will leave the NBA's All-Star festivities and enter a Las Vegas hotel today to meet some of his biggest fans.

Converse will be there. So will T-Mobile, Gatorade, Lincoln, Topps, Staples, Marquis Jet and more companies that he's aligned with - along with others that may want to soon start working with the Miami Heat's superstar guard and budding sports business giant.

It's called the Brand Wade Summit, the latest example of how Wade's drawing power isn't limited to the basketball court. Over 90 minutes, he'll thank those he's already working with and, perhaps more importantly, hear ideas on what might come next.

"You have a roomful of all my partners - all the people that care about Dwyane Wade and the Wade name and brand - together to talk and chat and see what direction they want to go in," Wade said in an interview with the Associated Press. "I think it's going to be great. I'm excited about it. It's one thing I'm really excited about."

And it's just one part of what Wade - last season's NBA finals MVP for leading the Heat to their first championship - calls an "insanely" busy All-Star break.

"It's all still crazy to me," Wade said. "It's really not about the contracts and making money and doing commercials. It's about us all being serious about the direction we're all going, and doing the right things and making the right choices. That's what's important."

All weekend in Las Vegas, there'll be multiple events with sponsors every day, multiple parties every night, league-mandated media sessions, and, oh, the little matters of defending his title in the NBA Skills Challenge on Saturday night and playing in the All-Star Game on Sunday.

"It's a challenge," said Henry Thomas, Wade's agent. "I've been at this for 18 years now, and I've had some star clients. But I haven't had anything like this. Any agent in the business would love to have the opportunity to represent a player who's become what Dwyane's become. Has all this come faster than we expected? Of course."

The weeklong Wade business blitz started Monday, when T-Mobile unveiled its new "D-Wade Edition" Sidekick, which Wade helped design. To celebrate the launch, T-Mobile will have a "wallscape" in Las Vegas this weekend, a 56,250-square-foot image of Wade holding the wireless device on the side of the Mandalay Bay.

On Thursday, he unveiled his new line of Converse athletic apparel, a collection of T-shirts, shorts, fleeces, warm-ups, shooting shirts and more that will be in stores early next month. He'll also wear a new style of his signature Converse shoes - the Wade 2.0 - in the All-Star Game.

It's the first time Converse has designed an apparel line around an athlete.

"I wanted mine to be different," Wade said. "I wanted to make sure everything is great quality. I didn't want something that someone will wash one time and it'll be done. I want it to be perfect."

Also Thursday, Staples announced a $57,500 program to improve 14 parks in South Florida, with the winning park getting $25,000 and five winning online voters a chance to meet Wade.

Today, it's the Brand Wade Summit, followed later tonight by the release of his first solo commercial for Gatorade, a spot called "Good Wade, Bad Wade" that was filmed last fall in Miami and has Wade dribbling upcourt, trying to decide whether to shoot over a defender or dunk over someone. (It's easy to guess which decision wins.)

Saturday brings more events with T-Mobile and Topps - before Wade will defend his title in the NBA Skills Challenge. He'll start in the All-Star Game on Sunday night, flying home to Miami to rejoin the Heat after the game.

So, there'll be no break during the All-Star break.

"I couldn't get a break," Wade said. "I tried. I couldn't. There's a lot of things I want to do and a lot of things I have to do, so I'll just do my best to make it all work."

Wade still remembers when all this was the stuff of his fantasies.

He grew up very poor and he and his wife often worried about how they would raise their son, Zaire, when he was first born five years ago.

But now, Wade can afford almost anything he wants - and afford to dream big, too.

He wants to be a movie star, build community centers in Miami and Chicago, keep reaching out to kids, all the while being mindful that his top priority remains trying to win another title or more with the Heat.

"I'm trying to do a lot of things, because I just don't want to play basketball and retire," Wade said. "I want to touch lives."

2007-02-14T13:16:00.000-08:00

Unveiling of America's Largest Ad

2007-02-13T13:14:00.000-08:00

Feb. 13, 2007
Copyright © Las Vegas Review-Journal

NORM: Jordan, Hilton to host big bashes

Michael Jordan will celebrate No. 44.

Vince Neil in crowd at Foreigner concert.

Don King dines with Trump, Ruffin.

The toughest party ticket in town this week?

It's a coin flip between Michael Jordan's birthday party at Bellagio and Paris Hilton's soiree at the Hard Rock Hotel. Both are on Saturday.

Organizers for Jordan's party have reportedly been on a mission to hire 75 models and dancers. He turns 44.

The invite list to Hilton's 26th birthday party at Body English includes former party pal Nicole Richie. Also invited: Fergie of the Black Eyed Peas, Snoop Dogg, porn star Jenna Jameson, actress Elisha Cuthbert, music producer Scott Storch and rapper Fat Joe.

At 3 a.m. the Hilton party moves to the Hard Rock Penthouse, where host Jeff Beacher has assembled a mini-"Madhouse," with little people, the Tiny Kiss band, a monkey, a goat, stiltwalkers and plus-sized go-go dancers.

Lindsay Lohan is listed among "possibles" at the Vince Carter-hosted kickoff bash at Risqué (Paris Las Vegas) on Friday. Also on that list: Hilary Duff, who is 19. Lohan turns 21 on July 2.

BRIGHT LIGHTS, BIG CITY

Las Vegas' famous neon is getting overshadowed this week.

The NBA All-Star Weekend ad blitz, unprecedented locally in size and scope, will include a nightly barrage on the 1,149-foot Stratosphere.

Starting with a test run tonight, T-Mobile ads will be projected from the base of the Stratosphere pillar to the top.

"It's never been done before," said Jen Grant, vice president of sales & marketing for Elite Media, Inc.

The campaign begins Wednesday night.

NBA sponsors have wrapped Las Vegas casinos in acres of ads along the Strip, part of the most expensive marketing campaign in the city's history.

"These are the biggest ads in Las Vegas history and currently the largest in America," said Grant.

The T-Mobile wrap at Mandalay Bay is currently the largest ad in America and the largest sports ad ever. It covers 56,250 square feet, with the head of Miami Heat star Dwyane Wade eight stories high.

The Stratosphere projection media will rank as the tallest ad in the world, Grant said.

Adidas has spent millions on multiple wraps, including the largest ever placed on the Luxor's pyramid façade.

THE SCENE AND HEARD

The rumblings continue that the NBA has even bigger plans for Las Vegas, and soon. ...

Reunited and it feels so good: Sting and The Police have a June 15 date at the MGM Grand. They announced the tour schedule on Monday, after leading off the Grammy Awards on Sunday. ...

Auctioneer Jamie Niven generated a lot of buzz at Saturday's "Keep Memory Alive" gala, not all of it positive. The longer the evening went for the son of film icon David Niven, the saltier his language and the grumpier he got. ...

Fred Glusman's birthday surprise? With all the usual suspects gathered for his birthday luncheon on Monday at Piero's Italian Cuisine, Glusman appeared on a video saying he wasn't joining them. He was celebrating No. 70 in Mexico, after getting his pals' goats by running an ad in the R-J saying it was his 60th. Ever the pot stirrer, Glusman had a final touch for dessert: cupcakes with his face on the frosting. Attendees included Jerry Tarkanian, Bernie Schiappa and former Mayor Ron Lurie. ...

Sounds like the rumored Eagles tour is getting close to being announced. At Friday's MusiCares pre-Grammy gala in Los Angeles honoring Don Henley, a live auction package offered by Henley included guest admittance to "all Eagles 2007-2008 tour dates." Las Vegas auctioneer Christian Kolberg was hired for the event, which featured many of the Grammy entertainers. ...

Oscar De La Hoya and Joe Frazier are among a dozen boxing greats who will be on the runway Wednesday for the "Fashion Knockouts" show at the MAGIC convention. They'll be joined in Hall G at the Sands Expo by Tommy "Hitman" Hearns, Ray "Boom Boom" Mancini, Ken Norton, James "Lights Out" Toney and special emcee Jimmy Lennon, longtime ring announcer.

SIGHTINGS

Vince Neil of Motley Crue, in the crowd at the Foreigner concert (Luxor) Saturday night. ... Donald Trump, Phil Ruffin and Don King, dining together at Charlie Palmer Steak on Saturday night before the Shane Mosley-Luis Collazo fight. ... Bernard Hopkins, at Mosley's after-party on Saturday at Body English (Hard Rock Hotel).

THE PUNCH LINE

" NASA made it official today: They are no longer going to recruit their astronauts from eHarmony.com." -- Jay Leno

Norm Clarke can be reached at 383-0244 or norm@reviewjournal.com.

2007-02-08T12:00:00.000-08:00

Feb. 08, 2007
Copyright © Las Vegas Review-Journal

NORM: Strip resorts ad-apt to All-Star Weekend

An adidas ad drapes the side of the Luxor pyramid for the upcoming All-Star Game.
Photo by John Gurzinski.

Now that's a wrap!

NBA sponsors are draping their super-sized promotional wraps over the facades of numerous Strip casinos, including MGM Grand, Mandalay Bay, Luxor, and Ballys.

Luxor's east side has an adidas ad of Kevin Garnett and Dwight Howard where the "Hairspray" ad was a year ago. Workers were putting up a Sidekick T-Mobile wrap at Mandalay Bay on Wednesday.

Bally's has an adidas ad on its north wall, while the lion at MGM Grand will be wearing an adidas jersey. Also on the MGM Grand will be a 300-foot-wide by 180-foot-high adidas ad with Tracy McGrady and Gilbert Arenas.

There are rumblings that the roof of the Thomas & Mack Arena, site of the Feb. 18 All-Star Game, will be painted with a giant "EAS," for the supplement company.

MORE ANGELIL NUMBERS

Spies tell me Rene Angelil ranks somewhere between the $1 million-a-week gambler that Jan Jones mentioned last week and the syrupy Caesars Palace news release that played it down with some funny numbers.

Here are some new numbers: I'm told Angelil, who has a $1 million credit line at Bellagio, has lost more than $2 million there on table games (not poker), not a lot compared with the whales.

"Michael (Jordan) and Tiger (Woods) win or lose that in one trip," a spy said.

But what Caesars Palace ignored was that Angelil frequently plays with the big boys in live poker games that would not show up in tournament records.

How wild are the live games? I'm told Daniel Negreanu recently dropped nearly $1 million in one night.

THE SCENE AND HEARD

I'm hearing the NBA is in hot pursuit of Bette Midler, the original Diva Las Vegas, to sing the National Anthem at the All-Star Game. Makes sense, given all the talk that she is Celine Dion's successor at Caesars. ...

Is illusionist Criss Angel spilling a big sweeps-week secret? That's part of the tease when he joins KVBC-TV, Channel 3 (NBC) entertainment reporter Alicia Jacobs tonight in Part 2 of her feature on him. Part 1 introduced Angel, who has been living in the Luxor's penthouse suite while shooting a reality show and reportedly preparing for a rumored $200 million Cirque du Soleil-created magic show. In Part 2, Angel provides a big hint about his future at Luxor when he and Jacobs, who have dated, share a magical kiss. ...

The Palms is putting the Hugh Hefner Sky Villa on eBay, with a starting bid of $80,000 for a three-night stay for All-Star Weekend. The offer includes four tickets to the NBA All-Star Game.

SIGHTINGS

At Pure (Caesars) on Tuesday: magician David Copperfield and UFC stars George St Pierre and Keith "The Dean of Mean" Jardine. ... Former Speaker of the House Newt Gingrich, dining at Aquaknox (Venetian) on Tuesday with his wife, Callista. ... New York Yankees manager Joe Torre and his wife, getting chatted up Tuesday at Piero's Italian Cuisine by owner Freddie Glusman. ... Bernie Taupin, Elton John's longtime lyricist, at Joe's Seafood, Prime Steak & Stone Crab (Forum Shops at Caesars) on Tuesday. ... Kevin Spacey, Kate Bosworth and Jim Sturgess, shooting scenes at Red Rock Resort with 100-plus extras at Rande Gerber's Cherry nightclub, the pool area and the casino floor. ... Vintner Grill, the hot new eatery on Charleston, was a gathering point for some of the city's top chefs and sommeliers on Monday. Among the star-chef crowd: Alex Stratta of Alex (Wynn); Julian Serrano, Picasso (Bellagio); Mark Purdy, Alize (Palms); Terence Fong, Chinois (Forum Shops at Caesars); Bruno Davaillon, Mix (The Hotel at Mandalay Bay); and Luis DeSantos, wine director and master sommelier, Wolfgang Puck Fine Dining Group.

THE PUNCH LINE

"She poisons your Tang." -- From David Letterman's Top Ten Signs an Astronaut is Trying to Kill You."

Norm Clarke can be reached at 383-0244 or norm@review journal.com

2006-06-29T09:11:00.000-07:00

Elite Media Projects Superman Image on Palms Fantasy Suite in Las Vegas for Movie Premiere!

Warner Bros. Marks Superman's Return with 'S' Shield Stunts

Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero's iconic "S" shield days before the film hits theaters nationwide June 28.

The studio will project Superman's "S" shield on popular landmarks around the country, including Niagara Falls, the Time Warner Center in New York City—where it will be visible from Central Park and other locations in Manhattan—on the Queen Mary in Southern California's Long Beach Harbor; the Fantasy Tower of the Palms Casino Resort in Las Vegas, Chicago's Sears Tower and the Mall of America in Minneapolis.

To honor Superman's flying ability, groups of skydivers today will leap from airplanes in synchronized jumps above major cities across the U.S. to celebrate the release of Superman Returns. Participating cities include Boston, Dallas, Denver, Detroit, Phoenix and San Francisco. In select cities, skydiving teams will form a human S-Shield as they soar down to earth. In other cities, skydivers will carry large S shield banners, which will be visible from the ground.

Promotional partners, including Pepsi and Frito-Lay, among others, are backing the film with a host of promotions. Warner Bros. has received more than $280 million in promotional support for the movie worldwide (PROMO, June 2006).

In Superman Returns, the Man of Steel returns to Earth after visiting Planet Krypton to save the world from the clutches of evil and to reclaim his lost love. It's Warner Bros. latest film in the Superman franchise in 19 years.

Photo courtesy of J Night Vissions

2006-04-10T10:11:00.000-07:00

From View News Green Valley/Henderson:

Friday April 7, 2006

Thinking Big

Henderson-based Elite Media’s Stardust wrap welcomes Cellular Telecommunications & Internet Association Convention

Elite Media, an outdoor media marketing company, specializes in large-scale advertising projects like the one seen on the south side of the Stardust for the cellular convention, which wraps up today at the Las Vegas Convention Center

Wrapping it up
Henderson outdoor media company specializes in big ideas
By MARIA PHELAN
VIEW STAFF WRITER

Forget billboards and marquee signs. When it comes to outdoor media, Henderson's Elite Media follows two rules: Size does matter, and bigger is better.
Next to the company's most recent venture -- a 55,000-square-foot wrap enshrouding the south face of the Stardust -- a highway billboard looks, well, just a little on the puny side.

"We do outdoor advertising, and we specialize in wallscapes, building wraps, outdoor projection media and sky typing," said Kate McCullough, owner and chief financial officer of Elite Media. "Basically, we specialize in the big stuff."

Big indeed. The Stardust wrap, which bears an advertisement for Samsung, is made of 350 panels of perforated vinyl that fit together "like a giant jigsaw puzzle," she said. Each panel is 4.5 feet wide by 30 feet long.

The wrap also is literally the largest advertising project Elite Media has taken on since moving to the Las Vegas Valley in 2003. It was installed in anticipation of the Cellular Telecommunications & Internet Association (CTIA) convention at the Las Vegas Convention Center, which started Wednesday and ends today.

"We're told it's currently the largest advertisement in America, and it's the largest ad ever in Las Vegas," said Chad McCullough, co-owner and president of Elite Media. "It's directly related to the CTIA trade show. Samsung wanted to make a splash this year."

The wrap took about one week to install and will be taken down Saturday.
Chad said Samsung's advertising agency, Cheil Communications, designed the image on the wrap and sent it to Elite Media on a computer disc.
"When we received the disc, we printed the image onto the panels," he said. "We do sales, printing and installation of wraps, and the companies we work with provide the artwork."

He said Elite Media worked on the Samsung wrap project for about a month before beginning the installation.

"It's literally like a big sticker pieced together to make a large image," he said. "Boyd Gaming allows us to use the building as a canvas for advertising."
The McCulloughs started a similar business in Shanghai, China, in 2001, specializing in building wraps.

"We went back and forth between the U.S. and China, but the business came to the point where we would have had to move to China full-time," Kate said. "We decided to sell our part of that business and stay here."

Before starting this business, Chad's expertise was in large format printing. After selling their first business in 2001, the husband-and-wife team started Elite Media in California in 2002, then moved the business to Henderson in 2003.

Some of Elite Media's past projects have included the printed centerpiece for the city of Las Vegas centennial birthday cake, a 300-foot image of Pamela Anderson that was projected on the side of the Palms Hotel and Casino for last year's MAGIC convention and building wraps of various hotels and advertisements on the Fremont Street Experience's LED screens before and after nightly shows.

The couple said their biggest ambition is to bring more national advertising projects to the Las Vegas Valley.

"We like to do the big projects -- it's what we're known for," Kate said. "We like that a local business can make such a big impact."

Elite Media is at 145 Brightmoor Court. For more information, visit www.elitemediainc.com.

2006-04-05T09:52:00.000-07:00

Elite Media Makes International News Headlines!

Korea Times reports:

Samsung at Vegas: A model poses with a Samsung mobile phone with the firm's advertisement shown behind, on the front side of Stardust Hotel in Las Vegas, Sunday, ahead of the CTIA Wireless Show 2006 this week. Samsung said the 108-meter wide ad is the largest in the city's history.

/Yonhap

04-03-2006 20:32

2006-04-05T09:35:00.000-07:00

Elite Media Gets Press for Samsung Job

Larger Than Life in Las Vegas, Samsung Creates Multi-Sensory Experience at Wireless Industry's Annual Show

Company Blankets Historic Stardust With Record-Breaking Building Wrap

LAS VEGAS, April 5 /PRNewswire/ -- In a style befitting Las Vegas, Samsung
Telecommunications America (Samsung) announced its powerful presence at the annual CTIA Wireless 2006 trade show through a variety of marketing tactics guaranteed to capture the attention of the more than 35,000 exhibitors, attendees and media expected to attend the wireless industry's premiere showcase event.

On the famous Las Vegas strip, Samsung is making history with a record-
breaking 55,000 square foot wrap of the legendary Stardust Resort and Casino. The wrap -- which promotes two of Samsung's slimmest multimedia phones, the a900 and t809 -- is expected to be one of the largest outdoor advertisements in Las Vegas' history. It is the first, and one of the last wrappings for the Stardust, which is scheduled for demolition in early 2007.

As show attendees near the convention center, a 30-foot tall mock-up of
the ultra-slim a900 mobile phone will meet them, and when they leave, show-
goers will see Samsung's branding on five, four-sided 14-foot tall banners at
bus stops. With additional Samsung signage on more than 200 taxi toppers,
outdoor and airport banners, and in Starbucks(TM) locations inside the Las
Vegas Convention Center, Samsung has blanketed CTIA and Las Vegas.

Once inside the convention center, in Samsung's 7,200 square foot exhibit
space (Booth #3226), the company has created an experiential guided tour --
"The Samsung Experience" -- giving show-goers a simulated journey into the
future of wireless through three vignettes: Mobile Leadership, Mobile
Expression and Mobile Entertainment. Each vignette highlights mobile
lifestyle applications of Samsung's cutting-edge wireless devices, brought to
life via special lighting, music and visual techniques.

"The Samsung Experience is a unique way for consumers to visualize
Samsung's concepts for the future -- concepts of a truly wireless lifestyle,"
said Peter Skarzynski, senior vice-president, Samsung. "This multi-sensory
presentation is unlike anything that's been done in the wireless industry.
It's a revolutionary way to appeal to show attendees."

At the tradeshow, Samsung also has sponsored a wireless scavenger hunt and
the "Fashion in Motion" fashion show. For the scavenger hunt, attendees can
enter for a chance to win Samsung prizes such as a plasma television or
wireless phone by simply answering a few questions. With the "Fashion in
Motion" sponsorship, Samsung's latest wireless phones will be incorporated
into a live fashion show, reinforcing the company's strategy of designing
phones with style in mind. New for 2006, "Fashion in Motion" has implemented a scholarship program for design students, challenging them to produce wearable wireless technology.

About Samsung Telecommunications America
Samsung Telecommunications America, L.P., a Dallas-based subsidiary of
Samsung Electronics Co., Ltd., researches, develops and markets wireless
handsets and telecommunications products throughout North America. For more
information, see STA's website at http://www.samsungwireless.com .

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2005 parent company sales of US$56.7 billion and net income of US$7.5 billion.
Employing approximately 128,000 people in over 90 offices in 51 countries, the
company consists of five main business units: Digital Appliance Business,
Digital Media Business, LCD Business, Semiconductor Business and
Telecommunication Network Business. Recognized as one of the fastest growing
global brands, Samsung Electronics is a leading producer of digital TVs,
memory chips, mobile phones, and TFT-LCDs.
For more information, please visit http://www.samsung.com

2006-03-24T11:40:00.000-08:00

UNVEILING OF AMERICA’S LARGEST BUILDING WRAP IN LAS VEGAS

Elite Media, Inc. Executes a 55,000 square foot building wrap on the Stardust Resort & Casino

Las Vegas, NV – Elite Media, Inc. announced today it is "going big" once again with the largest building wrap in the history of Las Vegas and currently the largest in North America. A 55,000 square foot building wrap will cover the South facing tower of the Stardust Resort & Casino for Samsung, during the CTIA convention in Las Vegas starting on April 5, 2006.

The building wrap for Samsung will occupy a prime location for the CTIA convention. The building wrap will be visible to the 47,000 convention attendees from the south-facing side of the Stardust Resort & Casino facing Las Vegas Boulevard.

“The magnitude of this project gives our client (Samsung) maximum exposure at this first time ever trade show in Las Vegas," said Chad McCullough, President of Elite Media, Inc. "With this project we (Elite Media, Inc) are surpassing our own record of the largest building wrap in Las Vegas.”

This 55,000 square foot wrap is formed out of 350 individual panels to create a single large image. Each panel measures at 54" x 30' and is constructed out of a unique, weather-resistant "see-through" perforated material. Job installation will take approximately 60 hours and require 12 installers hanging from scaffolding off the 400 foot Stardust Resort & Casino facade.

Several other high-profile Elite Media locations will feature CTIA advertisers. Elite Media will showcase a 300' outdoor projection on the Palms Casino for Kyocera, a 30,000 square foot building wrap on the Marriott for LG, and a 5,500 square foot building wrap on the Renaissance for LG.

Elite Media, Inc. is a women-owned, Las Vegas based company that specializes in wallscapes, building wraps, skytyping and outdoor projection media. They have over 25 advertising locations in Las Vegas specifically targeting the Strip, the Las Vegas Convention Center and have

2006-02-14T12:00:00.000-08:00

Elite Media is proud to announce that we are the newest members of the OAAA Outdoor Advertising Association of America and the Great Outdoor Network!

.......

2006-02-13T15:56:00.000-08:00

Elite Media in the news! Published in the February 2006 Great Outdoor Network newsletter

Elite Media Presents Viva Vision in Las Vegas Viva Vision, the worlds largest LED screen, is home to Las Vegas’s best FREE show. Elite Media is proud to present unique, thirty second advertisement spots on the Viva Vision LED screen before and after the free shows. The nightly light and sound shows are part of the seven-block LED screen/canopy nested between 10 vintage Vegas casinos. These shows attract thousands of people every 30 minutes. There are also two permanent performance stages that play host to events contributing to the draw of over 21 Million viewers every year!

Most recently on New Years Eve, Fremont Street attracted 15,000 paid attendees to the biggest party in town, with the Gin Blossoms, Cheap Trick and Spin Doctors performing. Subsequently, a new Guinness World Record was set for the World’s Largest Toast.
Contact Information: www.EliteMediaInc.com Jen.Grant@EliteMediaInc.com Telephone : 866.82.ELITE

2005-12-30T09:22:00.000-08:00

More reasons to advertise in Las Vegas!

CONSUMER SURVEY NAMES LAS VEGAS
AMONG TOP FIVE BRANDS OF 2005

``What Happens Here, Stays Here’’ helps propel Vegas
to No. 5 slot

LAS VEGAS (Dec. 29, 2005) - Las Vegas was named one of the top five brands of 2005, according to the results of a consumer survey published today by USA Today. The destination joins the ranks of favorite brands such as iPod, Google, Oprah Winfrey and eBay. Testament to the city’s growing popularity, Las Vegas beat out brands such as Xbox 360, Yahoo, Desperate Housewives, and the National Football League (NFL).

The second-annual Newsmaker Brands survey was conducted by marketing firms Landor Associates and Penn Schoen & Berland. It asked 1,744 adult consumers to rank 61 of the biggest brand names on their performance in 2005 and prospects in the year ahead.

“We’re thrilled that the public ranked Las Vegas among their top five favorite brands this year,” says Rossi Ralenkotter, president and CEO, Las Vegas Convention and Visitors Authority (LVCVA). “As a destination, we have a product unmatched anywhere in the world. From a marketing standpoint, it’s been our goal to grow the Las Vegas brand and strengthen the emotional connection we have with our visitors. Clearly, consumers are passionate about Las Vegas and our future looks bright.”

Due in part to its iconic ``What Happens Here, Stays Here,’’ multi-faceted advertising and marketing campaign managed by R&R Partners, Las Vegas ranked No. 5 in the 2005 poll and consumers expect the brand to rise to the No. 4 slot in 2006. The ``What Happens Here, Stays Here’’ campaign will continue throughout 2006, with the LVCVA slated to unveil a new television commercial in February followed by five others throughout the year.

``Las Vegas has become a lifestyle brand. Joining the likes of Oprah and iPod means Las Vegas lives somewhere between entertainment, inspiration and a useful product,” says Billy Vassiliadis, CEO of R&R Partners. ``We're delivering on a need that the public has for a special place where they can be free and act free. Las Vegas will always be that special place."

ABOUT THE LVCVAThe Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With more than 133,000 hotel rooms in Las Vegas alone and 9 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever-increasing numbers of leisure and business visitors to the area. For additional destination information, go to www.VisitLasVegas.com or www.LVCVA.com.

2005-11-10T11:02:00.000-08:00

AMAZING NEW VISUAL AD PRODUCT TO PREMIERE IN SKIES
OVER LAS VEGAS THIS WEEKEND!

Skytyping Debuts in the Valley during Aviation Nation Air Show

Imagine a fleet of five planes flying in formation 10,000 feet in the air, dotting the sky with puffs of vapor to create a 5-mile long “typewritten” message visible from 400 square miles! A dynamic ad medium called “Skytpying” is making its Las Vegas premiere during this weekend’s Aviation Nation Air Show, creating a fun and powerful visual for your audience. Best of all, the visual is easy to get – just go outside and point your camera up!

WHO: Elite Media and a team of five skytyping airplanes

WHAT: Premiere of incredibly visual ad medium in the skies above the valley

WHERE: Skytyping takes place over Nellis AFB, and the visuals will be visible over entire valley

WHEN: Friday and Saturday, beginning at 1:45 p.m. (blue skies permitting), during Aviation Nation Air show

PHOTOS: 1:45 p.m. “Welcome Veterans” (over Nellis AFB)
Immediately following, the messages will move over the Las Vegas Strip and surrounding areas: “Happy 100th Vegas” and “KJUL 104.7 FM”

BYTES: The planes will be taking off and landing at Jean airport. Press is welcome to interview the pilots and check out the planes.

411: Each skytyped character is emitted in the sky as white vapor puffs, by five aircraft flying in formation, 10,000 feet up. Each character is 1,260 feet high, creating a message that can be seen within a 400 square mile radius.

Skytyping is a product of Henderson-based Elite Media, whose large-scale projects have been seen across the City. Other “Big Las Vegas” Elite Media projects include: 400 ft. Pam Anderson projection on the side of the Palms, 400 ft. Miami Ink on the side of the Palms, the centerpiece for the world’s largest birthday cake at the Las Vegas Centennial Birthday Party and a complete building wrap of the Las Vegas Marriott for CES.

CONTACT: Paul Speirs, Steinbeck Communications
(702) 413-4278, paulspeirs@cox.net